RESOBOX is supporting the U.S. expansion of “Ikigai Fruits,” a company that produces premium Japanese fruits, into the U.S. market. In May 2024, a special event was held in collaboration with Butterfield Market, a long-established supermarket in New York City’s Upper East Side, at which Shizuoka’s Crown Melon was showcased.

Established in 1884, Butterfield Market has been beloved by locals for over a century for its commitment to offering fresh ingredients and gourmet items. Known for its wide selection of carefully curated fresh produce and organic items, Butterfield Market has become an essential destination for New Yorkers seeking high-quality food products.

At the event, visitors were treated to samples of the Crown Melon, so they could savor its exquisite sweetness and rich fragrance. Paired with the luxurious atmosphere of Butterfield Market, this event provided a rare opportunity for New Yorkers to directly experience one of Japan’s top-tier fruits.

Ikigai Fruits began its U.S. operations in 2023, and RESOBOX will continue to support its promotional efforts to further increase brand recognition moving forward.