The Niigata Sake Trade Fair is a B2B-exclusive event dedicated to introducing the finest sake from Japan’s Niigata Prefecture to the New York market. Renowned as one of Japan’s leading sake-producing regions, Niigata is celebrated for its pristine water, high-quality rice, and centuries of brewing expertise.

This trade fair provides a professional platform for restaurants, distributors, importers, and retailers to discover a curated selection of premium Niigata sake. Exhibitors will showcase a wide range of labels that embody the region’s craftsmanship, authenticity, and refined taste.

By bringing together Niigata brewers and industry professionals, the event aims to expand the presence of Niigata sake in the U.S. market, foster new business relationships, and create opportunities for direct trade discussions.

Asahi Shuzou

Based in Nagaoka City, Niigata Prefecture, Asahi-Shuzo Sake Brewing Co., Ltd. is a distinguished sake brewery founded in 1830. Nestled in the rich natural environment of Niigata, the company draws upon pristine local water and premium sake rice to create sakes renowned for their clarity, crispness, and refined flavor.

Operating under the flagship brand “Kubota,” Asahi-Shuzo has long adhered to a “quality first” philosophy, investing in rice cultivation (including proprietary work with local farmers) and blending traditional craftsmanship with modern brewing techniques.

The brewery is celebrated for its “tanrei karakuchi” style—light, dry, crisp sake that pairs well with food and suits modern tastes.

Asahi-Shuzo also values community and nature, engaging in sustainable practices and maintaining close relationships with local producers. Its portfolio of sake offerings, and its global presence under Kubota, reflect a commitment to sharing Niigata’s sake tradition with both domestic and international markets.

Website: https://www.asahi-shuzo.co.jp/global/en/

Instagram: https://www.instagram.com/asahi_shuzo_jp

Hakkaisan

Founded in 1922 in Minami Uonuma, Niigata Prefecture, Hakkaisan Brewery Co., Ltd. has been producing premium sake for over a century. Blessed with pure Raiden spring water and Niigata’s ideal climate, we craft sake that is clean, balanced, and food-friendly, embodying the refined “tanrei karakuchi” style.

Our portfolio includes not only Hakkaisan sake but also shochu, plum wine, amazake, and craft beer under the “Rydeen Beer” brand. Guided by a philosophy of quality, dignity, and accessibility, we strive to share the taste of Niigata’s natural blessings with both domestic and international markets.

Website: https://kikusui-sake.com/home/en/

Instagram: https://www.instagram.com/hakkaisan_1922

Kikusui

Founded in 1881 in Shibata, Niigata Prefecture, Kikusui Sake Co., Ltd. has been crafting sake for over 140 years. Using Niigata’s pure water and premium rice, we produce a wide range of sakes, from junmai ginjo to our pioneering “Funaguchi” series of fresh, unpasteurized sake. Beyond brewing, we share sake culture through the Kikusui Kura Garden, offering tastings and cultural experiences. Committed to quality and innovation, Kikusui continues to bring the authentic taste and tradition of Niigata sake to both Japanese and international markets.

Website: https://kikusui-sake.com/home/en/

Instagram: https://www.instagram.com/kikusui_pr

Kiminoi Shuzou

Founded in 1842 in Myōkō, Niigata Prefecture, Kiminoi Shuzo Co., Ltd. is a historic sake brewery renowned for its use of the traditional Yamahai brewing method. Surrounded by heavy snow and pristine spring water, we craft sake with depth, richness, and elegant umami. Our portfolio includes junmai and ginjo labels, notably the “Emperor’s Well” series, celebrated for balance and character. By combining heritage techniques with modern standards, Kiminoi continues to honor Niigata’s sake culture while delivering authentic Japanese sake to both domestic and international markets.

Website: http://www.kiminoi.com/en/

Instagram: https://www.instagram.com/kiminoi.myoko

Kirinzan Shuzou

Founded in 1843, Kirinzan Shuzo Co., Ltd. is a seventh-generation sake brewery located in Aga, Niigata Prefecture. Surrounded by forests and nourished by the pure waters of the Tokonami River, we produce sake that embodies the elegant “tanrei karakuchi” style—crisp, dry, and food-friendly.

We use 100% locally grown rice, working closely with regional farmers to ensure quality and traceability. Our portfolio ranges from classic table sake to premium junmai ginjo and daiginjo, reflecting Niigata’s terroir. Committed to sustainability, Kirinzan also invests in reforestation and environmental initiatives, striving to preserve the land that sustains our brewing.

Website: https://kirinzan.co.jp/en/

Instagram: https://www.instagram.com/kirinzan

Yoshinogawa

Founded in 1548, Yoshinogawa Co., Ltd. is the oldest sake brewery in Niigata Prefecture, with more than 470 years of history. Located in Nagaoka City, the brewery is blessed with crystal-clear groundwater from the Echigo mountains and premium local rice.

Our sake embodies Niigata’s signature tanrei karakuchi style—light, crisp, and refined—crafted through a balance of time-honored techniques and modern brewing innovation. Yoshinogawa’s portfolio ranges from classic junmai to premium daiginjo, reflecting both tradition and creativity.

With centuries of experience and a commitment to quality, Yoshinogawa continues to share Niigata’s rich sake culture with Japan and the world.

Website: https://yosinogawa.co.jp/english.php

Instagram: https://www.instagram.com/sake_yosinogawa