The Niigata Food & Craft Trade Fair is a B2B-only event dedicated to introducing the finest specialties of Japan’s Niigata Prefecture to the New York market. This fair aims to promote awareness and expand the presence of Niigata’s premium products among professionals in the food and hospitality industries.

Exclusively open to restaurants, supermarkets, distributors, and other trade representatives, the event highlights the exceptional quality, craftsmanship, and tradition that Niigata is known for.

Exhibits include a diverse range of Niigata’s renowned products such as premium rice, Japanese pears, wagyu beef, rice crackers, traditional tableware, cooking pots, and artisanal crafts. Attendees will have the unique opportunity to explore authentic Japanese food and craft culture directly with producers and artisans.

Kitchoraku – Rice

Kitchoraku specializes in premium rice cultivation and distribution, with a strong focus on preserving the authentic taste and quality of Niigata rice. Located in the snowy region of Minamiuonuma, the company harnesses the natural cold and humidity of snow storage to enhance rice freshness and flavor.

Website: https://kichorak.com/english/

Niigata Nosho – Rice

Niigata Nosho is a well-established rice producer and distributor based in Niigata Prefecture, known for cultivating premium rice varieties. The company emphasizes transparency in its supply chain, ensuring that customers can see “the face of the farmer,” by sourcing rice directly from carefully selected farms.

Website (Japanese): https://www.niigata-nosho.com

Instagram: https://www.instagram.com/niigata_nosho

Sakura Seika – Rice Crackers

Sakura Seika’s mission is to deliver the authentic taste of “Niigata’s rice crackers”—linking rice farmers and tradition with consumers via high quality, carefully crafted rice confectioneries. They strive to preserve traditional flavors, emphasize the natural goodness of rice, and produce items that bring comfort and happiness.

Website (Japanese): https://www.sakura-do.jp/

Instagram: https://www.instagram.com/sakura.do.niigata_japan

Soju – Fruit

Soju is an agricultural production company located in Sanjō, Niigata Prefecture. The company is formed by a group of orchardists and farmers committed to producing high-quality fruits and agricultural products with a strong emphasis on safety, traceability, and innovation.

Website (Japanese): https://www.soju.jp/

Instagram: https://www.instagram.com/sakura.do.niigata_japan

Uoshoku – Wagyu

Founded in 1967 in Niigata, Uoshoku Co., Ltd. is a trusted producer and distributor of premium meat products. Our specialty lies in the unique “Yukimuro” snow-aging method, a traditional technique that uses natural snow cellars to create a stable environment of low temperature and high humidity. This process enhances tenderness, sweetness, and umami, delivering meat of exceptional quality and flavor.

Website: https://www.uoshoku.co.jp/en/

Instagram: https://www.instagram.com/uoshoku

ARTiSAN – Metalware & Laquerware

Located in Tsubame City, one of Japan’s foremost hubs for metal craftsmanship, ARTiSAN is committed to blending time-honored techniques with modern design and innovation. The company develops and produces handcrafted metalware and lacquered products, emphasizing both tradition and originality.

Website: https://artisan-web.jp/english/

Instagram: https://www.instagram.com/artisan_official2017

Kanda – Cookware

Kanda aims to be a trusted provider of professional cookware and kitchen equipment, with a particular focus on supporting the Chinese cuisine and restaurant sector. The company aspires to combine traditional craftsmanship with modern functionality and to expand its footprint both domestically and internationally, providing reliable, high-quality tools to chefs and foodservice operators.

Website: https://www.kankuma.co.jp/en

Instagram: https://www.instagram.com/kanda_kitchen_supply

Marunao – Tableware

Marunao began as a sculpting enterprise focused on temple and shrine ornamentation in Sanjō. Over time, leveraging its deep craftsmanship in wood carving, the company expanded into the production of high-quality tableware and utensils, particularly chopsticks and spoons.

Website: https://www.marunao.com/cms_en/

Instagram: https://www.instagram.com/marunao_japan

Oominato Bunkichi Shoten – Woodwork & Fiber Arts

Oominato Bunkichi is a distinguished traditional crafts company with over 100 years of history, specializing in wood-and-paper arts from Niigata. Since its founding in the early Meiji period by the first generation Oominato Bunkichi, the business has evolved from producing shibugami (persimmon-tannin treated paper for decorative arts) to manufacturing and wholesaling folding screens (byōbu), decorative partitions, furniture, and intricate wood-lattice (kumiko) work.

In the mid-20th century, the company expanded its design range beyond purely Japanese styles, incorporating hybrid Japanese-Western aesthetics into its folding screens and partitions, as well as broadening their lineup to include a diverse range of interior furnishings. Since 2005 (Heisei 17), Oominato Bunkichi has participated in the “100-Year Stories” brand initiative to promote its work to overseas markets, combining tradition with modern artistic vision.

Website (Japanese): https://www.oominatobunkichi.com/

Instagram: https://www.instagram.com/funnyworks369

Tsuboe – Metal Tools

Tsuboe is a specialist manufacturer in Niigata, Japan, dedicated to producing high-quality metal graters (oroshigane) and related tools. Their craftsmanship spans more than a century, preserving traditional techniques such as honmetate sharpening (hand-or machine-assisted sharpening of each grater blade) in concert with modern processes.

Website: https://en.tsuboe.co.jp/

Instagram: https://www.instagram.com/tsuboe1907

Yoshikawa – Kitchenware & Tableware

Based in Tsubame City, Niigata—renowned for its metalworking heritage—Yoshikawa Co., Ltd. produces high-quality kitchenware and tableware that blend functionality, durability, and refined design. Our product lines include stainless-steel cookware, tea utensils, and signature collections such as aikata, EA to CO, Migakiya Syndicate, and Gōgi.
With a focus on precision craftsmanship and everyday usability, Yoshikawa strives to create products that enrich daily life and reflect Japan’s tradition of excellence. By combining innovative design with trusted quality, we continue to share Niigata’s culinary and craft culture with customers in Japan and abroad.

Website: https://www.yoshikawa-japan.com/en/

Instagram: https://www.instagram.com/yoshikawa_kitchen