We are pleased to introduce Miyabi’s White, a brand of Japanese strawberries, to Eileen’s Special Cheesecake, a cheesecake shop adored by many New Yorkers, established in 1974.
“Miyabi’s White” is a premium product carefully grown by “Ichigolus,” a farmer in Kumamoto Prefecture, Japan, who produces a variety of brand-name strawberries. It is a rare white strawberry with a deep sweetness and sourness, and costs $50 for 15 pieces.
Eileen’s Special Cheesecake is a family-owned business and a New York specialty, and its fans include New Yorkers, tourists, and foodies all over the world. It has been featured in popular magazines such as “Eater” and “TimeOut,” as well as in the “Food & Wine” list of “BEST CHEESECAKES in AMERICA” in 2019, and continues gathering new accolades to this day. Bonnie Ponte, the second-generation owner of Eileen’s Special Cheesecake, tasted “Miyabi’s White” and enjoyed the taste and the unique color, which made this collaboration project possible.
For the first time ever, on March 4 and 5, 2022, 300 servings of Miyabi’s White Cheesecake will be sold at the Eileen’s Special Cheesecake store (17 Cleveland Place, New York, NY 10012). Sales will start at noon on March 4th, and last until supplies run out. Based on the response from New Yorkers, we hope to expand the product to more establishments in the U.S. in the future.
About the Collaborators
Established in the 1970s as Morikawa Strawberry Farm in
Tamana City, Kumamoto Prefecture, the company has evolved and now grows various premium strawberries, including Miyabi's White, a pale pink strawberry rare in Japan. Mr. Tatsunori Morikawa, CEO of the farm, and his staff have researched cultivation methods and proposed new ways of eating strawberries. They are also working hard to expand their business overseas.
Eileen's Special Cheesecake
A cheesecake specialty store located in Soho, a neighborhood in Lower Manhattan in New York City. Eileen Avezzano founded Eileen's Special Cheesecake
in 1974 with a recipe inspired by her mother’s special occasion treats, hoping to please as many people as possible with her delicious homemade sweets. The taste was well received, and the store quickly became popular. Today, her daughters, Holly Maloney and Bonnie Ponte have taken over the business and continue to bring the classic taste of New York to the world. Eileen’s is well-known and loved not only among tourists but also among local New Yorkers.