Beni Haruka sweet potatoes from Kagoshima Prefecture, which RESOBOX helps promote in the US, were featured on JETRO’s program “Global Eye” in a segment highlighting efforts to introduce this product to the New York market. The program detailed how Beni Haruka has been received by the people of New York City, showcasing its unique appeal and characteristics.
Beni Haruka is known for its rich sweetness and moist texture, making it a highly popular choice when roasting sweet potatoes or as an ingredient in desserts. During this promotional campaign, we collaborated with local supermarkets, restaurants, and even popular sweets shops in New York City to share the appeal of Beni Haruka with the community.
Some of the highlights of this endeavor have been collaborations with dessert destinations Bibble & Sip and AnnTremet Cake. At Bibble & Sip, special cream puffs that emphasize Beni Haruka’s natural sweetness were offered for a limited time. At AnnTremet Cake, sophisticated cakes featuring Beni Haruka were introduced, receiving rave reviews from local sweets enthusiasts.
If you’re in New York and interested in trying Beni Haruka at local cafes, restaurants, or supermarkets, feel free to contact us! We can provide information on tasting opportunities and purchasing methods.
We are passionate about bringing Japan’s finest agricultural products to the world, and Beni Haruka is part of this effort to become a beloved product for many. We invite you to experience its deliciousness for yourself!