In October 2024, “Momotaro by Ayomot,” celebrated its grand reopening under new management with a glamorous event. Momotaro, a popular Japanese salon in New York City that celebrated its 50th anniversary in 2023, was acquired by Ayomot, a luxury salon from Aoyama Prefecture. During this event, RESOBOX represented its client, the Japanese skincare brand “yayoi,” showcasing their products. This event provided a valuable opportunity to directly appeal to many professionals from the beauty industry.

Yayoi Products Captivate NY Beauty Industry Professionals

Momotaro’s new manager, Ms. Masami Lieberman, helped organize a special segment to introduce yayoi products to attendees. yayoi has gained attention as a skincare brand that blends natural Japanese ingredients with French fragrance techniques. Its high quality and sophisticated scents drew significant interest from experts in the personal care industry.

In particular, yayoi’s products, which utilize natural elements such as shiso (perilla), yuzu, and green tea, stood out as an attractive choice for upscale salons and spas seeking an authentic “Japanese essence.”

Paving the Way for Future Opportunities

Among the attendees were owners of beauty salons and spas based in New York, reflecting the growing interest in yayoi’s products.

RESOBOX is dedicated to bringing Japanese brands to the New York market, promoting Japan’s exceptional culture and products to the world. If you are interested in yayoi products, please feel free to contact us.