Continuing from 2020, the New York expansion of the Japanese luxury fruit “Amaou” has entered its fourth year. This year, alongside the previously mentioned sweet collaboration, we have also approached high-end supermarkets.

Since 2020, RESOBOX has been working with premium “Amaou” strawberries to increase their presence in the US market. In addition to working with sweet shops, over the past year we have also collaborated with specialty grocery stores in order to get the word out about these tasty berries.

This year, we established a contract with “Eli’s Market” on the Upper East Side of Manhattan, known for its organic products, delicatessen, meats, seafood, and a wide range of luxury food items. Working together, we arranged for a limited-time period to have Amaou strawberries on display. The products sold out immediately on the first day they hit the shelves, indicating a year-over-year increase in recognition.

At “Agata & Valentina,” a high-end food store selling a wide variety of gourmet products, we conducted tasting events. Here, too, customers stopped by, intrigued by the name “Amaou,” and the response was favorable. 

RESOBOX will continue to spread the word about delicious Japanese products like Amaou in the United States. We welcome contacts from New York companies and institutions interested in purchasing Japanese ingredients or collaborating on events.