Since 2020, RESOBOX has been supporting the introduction of premium “Amaou” strawberries into the US market. In our fourth year of this effort, we have implemented a number of locally-based projects to further increase brand awareness, so that everyone can enjoy these delectable berries for themselves.

Sweets for the Sweet Shops

As part of these efforts, we teamed up with popular sweet shops and cafes to sell limited-time collaborative products featuring Amaou strawberries. Our marketing staff distributed Amaou samples to cafes and sweet shops in New York City, so that chefs and patissiers could taste the distinctive flavor while conceptualizing their specialty offerings. The resulting desserts were then promoted on social media, with posts from the stores’ official accounts and customers alike gaining attention during the event periods.

The first collaboration was with Matcha Cafe Maiko, a popular matcha stand with over 20 stores mainly in the United States, Canada, and China, at their location in the Tangram Mall in Queens. For Valentine’s Day, they sold an exquisite soft serve ice cream mixed with strawberry juice and topped with an Amaou strawberry. It became a topic of conversation on social media immediately after opening, and all 100 prepared items sold out within a day.

[Instagram link https://www.instagram.com/p/C3RotiesMZd/]

We also collaborated with AnnTremet Cake, a café and cake shop that sold “Amaou Shortcake” for a limited time. The cake, made with a melt-in-your-mouth sponge and smooth cream to maximize the sweetness and presence of Amaou, also sold out quickly.

Thanks to these projects, the recognition of Amaou has been increasing year by year. Our company will continue to strive to increase the exposure of Japanese products in the United States.