On January 27, 2023, AnnTremet Cake, a French cake specialty shop in Manhattan’s Meatpacking District, debuted a new cake using Japanese “Beni Haruka” sweet potatoes, which RESOBOX has been helping to promote.

AnnTremet Cake opened in 2018 with the motto “Low Sugar, natural ingredients and go with the season. The owner, Annabelle, who is committed to making cakes that bring out the unique flavors of the ingredients, has a strong interest in Japanese foods, which led to this collaboration. When we arranged a tasting session, she praised the natural sweetness of Beni Haruka, and said she wanted to make the most of this sweetness in a simple cake.

The finished cake was named “Japanese Sweet Potato Fresh Cream Cake” and highlighted the rich sweetness of the sweet potato. The melt-in-your-mouth sponge cake is sandwiched between a puree of coconut and slow-baked Beni Haruka.

Annabelle says, “Beni Haruka is the best sweet potato that Japan has to offer. It is sweet, creamy, and rich in fiber and nutrients. I made this cake to make the most of this wonderful ingredient. It is low in sugar content and emphasizes the natural sweetness of vegetables,” she adds with a smile.

As soon as it went on sale, we received comments like, “This intensely sweet treat has stolen my heart,” and “How long will it be available for purchase?” The cake has gotten a lot of positive feedback, and many customers have enjoyed discussing it with their friends.

The product will be on sale until the end of May this season. Sales will resume in August. Orders may be placed through the AnnTremet Cake website. You can also find the latest information on the store’s official Instagram. Please check it out.

RESOBOX has been working with Japanese companies, local governments, and farmers to promote Japanese food products in the United States, and has been conducting sales activities with various restaurants and retailers in New York City. This collaboration is part of a project to broaden the appeal of Kagoshima Prefecture’s Beni Haruka.

Please feel free to contact RESOBOX (info@resobox.com) if you have any questions about Beni Haruka or other Japanese foods that we promote.