DoorDash × Cardi B: Album Promotion Bikes Assembled and Filmed at RESOBOX

RESOBOX's East Village space served as the assembly and filming location for a bold promotional campaign by DoorDash and New York's own hip-hop superstar Cardi B, launched for her album "Am I The Drama?".

Speaker-Equipped Delivery Bags on the Streets of NY

The campaign outfitted delivery bikes with speaker-equipped bags carrying QR codes that linked to "The Cardi Bodega," a special album page on DoorDash's site — turning riders into a roaming, music-playing promotion across the city. The bikes were built and the promotional video was shot in our space.

A Space for Productions

From product shoots to campaign builds, RESOBOX's flexible East Village space continues to host creative productions for brands of all sizes.