Hakkaisan Amazake Arrives in New York: Now at Foodcellar Market After a Sold-Out Tasting Debut
RESOBOX leads the New York promotion of amazake by Hakkaisan, the celebrated sake brewery from Niigata. After pitching the traditional fermented rice drink across the city, we secured placement at Foodcellar Market, the popular gourmet grocery in Long Island City — celebrated with an in-store tasting event.
Most Had Never Heard of Amazake — Then They Tried It
For most customers, amazake was completely new. But once we explained its story — a naturally sweet, non-alcoholic drink brewed with koji, long loved in Japan as a wellness beverage — and offered a taste, it sold remarkably well, appealing across ages and backgrounds alike.
A Fermented Classic with U.S. Potential
The response confirmed what we believed: amazake is a genuinely exciting product for the U.S. market, where interest in fermented foods keeps growing. Hakkaisan amazake is now available at Foodcellar Market — stop by and give it a try.
Related Links